Diary Entry: 12th December

In today's lesson we finished our magazine advert. After printing this last lesson we noticed a couple of errors, so we started the lesson by editing these errors and changed the price font as we felt the size as it did not look right. We printed this and we presented it to other teachers for their opinion. One of the teachers stated some improvements for the advert which we also agreed on. She said that the review quote by Kerrang should be a better edgier and harder as it is a rock conglomerate, at the moment it is quite soft. Another thing she said was some of the text and images needed to be sized done as they over powered the page. We decided to amend this once the production finished.

The next thing that was done was the editing of the production. We decided to edit the walking scene at the end so that it was razored and it would jump to different positions of the walk. As the camera was not still the shots looked odd so we added film dissolves to make the shots flow more however because of the shaky camera the transitions are out of place, but me and Lauren felt it worked well and looked good so we kept it as it added to the effect. As the shots were shorted and some deleted there was empty space at the end so we decided to jump to the singing scene of Grace, however her smiling then looking away to show closure. A dip to black was used to end the production.

Once finishing the effects we added the music logo and the titles. When watching the music video we felt MTV rocks or Kerrang may have been too rocky for this particular music video. 'You' is the softest rock song of The Pretty Reckless as it is soft grunge and about love so we felt it did not fit with the codes and conventions of a hard rock music video usually shown on those music channels. Instead we felt 4 music would be more suitable as it displays a variety of music of different genres and the music video fits with the typical suitable codes. Therefore we browsed the web to find the 4 music logo and got rid of the background on Microsoft Word so that it would be transparent on the video. We imported it, re-sized and positioned it and we felt it looked very well done.

We then added titles. After watching music videos on this channel at home I identified some certain codes and conventions of this channel. The text is situated to the right, the font colour is white and it is in order of Artist, Song and album. We therefore did this also making the font look plain and similar to the one of the channel so that it would look more like a video on this channel. We did not have enough time to add the effects of this text so left it until tomorrows lesson. 


Author: Kiran Paul